Aerial of NJ Bayshore

Cumberland County, NJ

Collecting Tourism Data During Hurricane Sandy Recovery​

Cumberland County, NJ

Collecting Tourism Data
During Hurricane Sandy Recovery​

Cumberland County, NJ

Collecting Tourism Data
During Hurricane Sandy Recovery​

Photo courtesy Steve Jacobus, NJDEP

Project Summary

Federal Emergency Management Agency (FEMA) identified the Cumberland County, NJ Bayshore as an area in need of assistance following Hurricane Sandy. FEMA assembled a recovery team consisting of diverse partners including municipal, county, state, economic development, tourism, and non-profit organizations. That team identified multiple recovery strategies and highlighted economic development as a priority strategy to help families and businesses fully recover from the natural disaster. From that recommendation, the Tourism and Economic Development (TED) Committee of the Cumberland County Delaware Bayshore was formed.

The neighboring county of Cape May received 12.4 million visitors each year. Thus, there was tremendous potential to increase tourism in Cumberland County, due to proximity to markets and that the quality of the nature preserves, historic sites, pristine landscape, and birding, kayaking, and fishing opportunities in Cumberland County were of similar quality to those in Cape May. Yet, very little was known about the current visitors to the Cumberland County Bayshore – Why were they coming? What were they doing, and were they satisfied with their visit? And perhaps most importantly, in the most rural parts of the Bayshore where cell phone coverage was spotty, were visitors able to locate restaurants and support the local economy?

In 2015, the TED Committee led development and implementation of a tourism survey to answer these questions. See the following Fact Sheet highlighting key results from the survey. The results were used to help prioritize tourism investments in Cumberland County, and also were leveraged to obtain new economic development funding for one organization in the TED Committee.

Project

Collecting Tourism Data During Hurricane Sandy Recovery

Partners

Cumberland County, Downe Township, Commercial Township, Greenwich Township, Maurice River Township, Citizens United for the Maurice River, Manomet, Partnership for the Delaware Estuary, American Littoral Society, and The Nature Conservancy

Focus

Surveys and data analysis around tourism, nature preserves, recreation, historic preservation, birding, economic development

Location

Cumberland County, New Jersey

Years

2015

Sunset Environmental Economist

Photo courtesy Damon Noe    

contact us

Elizabeth Schuster, Economist

Wooster, OH 44691
Phone: 243-249-0298
Email: eschuster@sustainableeconomiesconsulting.com

connect

contact us

Elizabeth Schuster, Economist

Wooster, OH 44691
Phone: 243-249-0298
Email: eschuster@sustainableeconomiesconsulting.com

connect

contact us

Elizabeth Schuster, Economist

Wooster, OH 44691
Phone: 243-249-0298
Email: eschuster@sustainableeconomiesconsulting.com

connect

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